In the master's thesis we researched and explored the modern approach of planning and de-sign process of the online store for the company Z SWIM, which is engaged in sewing fash-ionable swimwear made to order. The company initially offered products only through the social media platform Instagram. Due to the positive response of followers, the company decided to evolve the brand and sell products through the online store.
We tackled the planning and design process of the online store in several segments. Firstly, we analyzed Slovenian and foreign competitor brands engaged in the same or similar field. Subsequently, with the help of a survey and interviews, we did customer segmentation and determined the target audience and representative user personas based on the analysis. Based on the above - mentioned and obtained data, we designed the information architecture and designed the user experience map. In the last segment, we began designing the content and layout of the online store, using the Shopify platform.
In the survey and interviews, we focused on researching the buying habits of summer clothes and fashion accessories among potential and existing customers. The analysis showed that customers want unique, different products made from high - quality materials made in an ethical way. The added value of the product is contributed by the fact that it is made in Slo-venia and in smaller quantities.
The entire process of planning and designing the online store was carried out successfully. The end result of the entire process is a functional online store that allows the user to inde-pendently and easily choose the desired swimsuit and finish the purchase. The online store as such is suitable for further development and growth of the company online.
|
