Oblikovanje embalaže in sistema označevanja vsebovanega sladkorja v mlečnih izdelkih in kosmičih

Žnidaršič, Ana (avtor), Vrabič Brodnjak, Urška (mentor)

V diplomskem delu smo oblikovali sistem označevanja sladkorja v mlečnih izdelkih ter kosmičih in ga umestili na 3D modele embalaže. Sistem smo oblikovali z namenom, da lahko ozaveščamo ter pomagamo potrošniku pri razumevanju vsebnosti sladkorja v živilskih izdelkih. Posvetili smo se predvsem živilom polnih skritih sladkorjev, saj lahko predstavljajo veliko tveganje zdravju. Ob izdelavi smo odgovarjali na zastavljena vprašanja, in sicer kako jasno in nepristransko izdelati sistem označevanja, kakšna je hierarhija prikaza informacij o živilu, ter kako koherentno umestiti izdelan sistem na embalažo. V teoretičnem delu je podrobneje predstavljena problematika nerazumljivega in nenatančnega označevanja hranilnih vrednosti in sestavin na predpakiranih živilih. Zakaj med potrošniki prihaja do zmede, smo razložili s pomočjo opredelitev različnih poimenovanj in vrst sladkorja, njihove funkcije v živilu, posledice prekomernega uživanja in opredelitev priporočil. Prav tako smo raziskali vpliv informacijskega oblikovanja živilske embalaže na potrošnika, s katerim smo si pomagali v nadaljnji izvedbi diplomskega dela. Diplomsko delo smo izvedli s pomočjo programske opreme – Adobe Photoshop, Adobe Ilustrator in Blender. Sprva smo vsebinsko analizirali obstoječe mlečne izdelke in kosmiče na Slovenskem trgu glede na vsebnost sladkorja. Sledila je grafična in vsebinska analiza tako embalaže kot tudi obstoječih sistemov označevanja po svetu in v Sloveniji. Na podlagi analiz smo oblikovali večbarvno različico in enobarvno različico lestvice, ki se med seboj razlikujejo v prikazu primarnih informacij, barvah, postavitvi ter formatu. Nato smo za namišljeno znamko grafično oblikovali embalažo in nanjo umestili lestvice. V zaključnem delu je oblikovana embalaža umeščena na 3D modele embalaž za vsako živilsko skupino. Končni rezultat diplomskega dela je nabor modelov embalaž na katere so umeščene oznake, ki potrošnika informirajo o vsebovanem sladkorju, omogočajo lažje odločanje ob nakupu in lažji nadzor nad svojo prehrano. Oznake so logične ter na embalažo konsistentno ter koherentno vključene, a hkrati dovolj izpostavljene, da pritegnejo pozornost.

• Jezik: Slovenski jezik
• Ključne besede: sladkor, embalaža, oblikovanje, označevanje
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2023
• PID: 20.500.12556/RUL-146873
• Datum objave v RUL: 15.06.2023

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Designing packaging and labelling system for sugar content in dairy products and cereals

Izvleček

In the diploma thesis we designed a labelling system of sugar content in dairy products and cereals and placed it onto a 3D model of food packaging. The purpose of designing the system is to enable better awareness in addition to helping consumers control and understand the sugar content of food products. We focused mainly on food products (dairy and cereals) that contain so-called hidden sugar, as they can cause many health risks. Throughout the process of making this thesis we tried to answer the following questions; how to clearly and impartially design a labelling system, what is the hierarchy and layout of food information on packaging and how to coherently incorporate the system onto pre-existing packaging. The theoretical portion of the thesis focuses on presenting the fundamental problem, which is unintelligible and imprecise labelling of nutritional value and ingredients that can lead to uninformed consumption of food, thus health risks. We explain the reason for consumer confusion by explaining the different types and terms for describing sugar, its functions, consequences of overconsumption and recommendations. Furthermore, we analysed the effects of information design on the consumer in the food packaging industry, which helped us with further execution. The thesis was carried out using different software, such as Adobe Photoshop, Adobe Ilustrator and Blender. First, we analysed the sugar contents of existing dairy product and cereals found on the Slovenian market. Moreover, we carried out a graphic and content analysis of both packaging and pre-existing labelling systems around the world and in Slovenia. Based on the research we designed multi-coloured and single-colour labelling system variations differing in primary information graphics, colour, placement and formats. Next, we designed packaging for an imaginary brand and placed said systems onto them. Lastly, the packaging design was implemented onto the 3D models for each food group. The product of this thesis is a collection of packaging models containing a labelling system, which informs the consumer of sugar content, enables easier decision-making and easier control of one’s food intake. The labels are logical and are consistently and coherently incorporated onto the packaging, while at the same time still drawing attention.

• Ključne besede: sugar, packaging, design, labelling