The purpose of the thesis is to learn how to look at integrated graphic images, in my case graphic images of higher education institutions, and what to pay attention to if we want to create it ourselves. So what are the procedures or the actual process of its production. First of all, I presented what an integrated graphic image is, how the process of its creation follows and what types of signs we know. I have also listed and described design principles that we must think about and take into account in the production process - creating an integrated graphic image. In the theoretical part, I explained all the elements (semiotics, composition, typography, colors and artistic variables) that are so important in what we want our integrated graphic image to represent, and at the same time it helps us to look at and analyze other integrated graphic images.
In the continuation of the thesis, I analyzed the integrated graphic images of higher education institutions, based on the theory I gave earlier. I took a closer look at images like Dartmouth, Harvard, University of Ljubljana, Amsterdam, Singapore and Oxford.
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