As part of the thesis, we analysed a farm from the Ljubljana Barje area, which aims to improve its economic situation by expanding the main activity and improving direct sales. We analysed the relocation, transformation and expansion of the offer of the already existing self-service egg shop on the farm. In the planned reorganisation of production plan, we assumed that the number of laying hens would increase by 200 birds. The previously established trust-based sales would be replaced by an investment in three self-service machines, which would be housed in a dedicated warehouse. In the process, we also assumed the sale of some other products. Using scenario analysis, we also captured a possible 5%, 10%, and 15% increase in products sold and observed how this would affect selected economic indicators and profitability. Based on the initial assumptions, it turns out that we would achieve an internal rate of return of just over 12% and as much as 16.6%. Although the hourly rate remains relatively modest, it certainly opens up the possibility of additional employment and further development of the business.
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