We consider both film and graphic design a modern aproach to art. Their evolutions begin with technological advances and are therefore taking place simultaneously, influenced not only by technology, but also by the artistic and social movements, design theories, war, and various ideologies.
A poster is a printed sheet of paper designed to advertise various events, concerts, theatre performances, products, as well as films. Today, we encounter film posters at every turn, and their main task is to attract attention, establish communication with the audience, inform them and, above all, convince them to watch the film. However, film posters have another task – to connect with the image on the screen, as it carries the essence of the film. A good movie poster therefore combines both tasks and connects not only with the observer, but also with the film itself.
The main purpose of this diploma thesis is to study the basics of artistic expression and to analyse the evolution of film poster design from its first appearance until present time, thus gaining enough knowledge to make a series of film posters and placing them in a modern environment.
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