LuMetal d. o. o. is a small company, with its seat in Novo mesto. Their main priority is the metal processing industry, they also like to participate in the development and implementation of unique metal products, planned by architects and specialised designers. In this thesis we firstly introduce the company’s old corporate visual identity and its key elements. The corporate identity is made of logo, business printing materials, business cards, mailing letter, bills, offer document, envelopes, calendars and receipt and promotional t-shirts. Following the experimental part of the thesis, we begin by getting to know the company itself, moving on to describing its old corporate visual identity and the process of renovation of CVI. We also compared the old CVI with two rival companies where we focused on the elements that work and the ones which doesn’t and then used the good elements in our renovation. After we made a new logo, following the printing materials we also made three designs for promotional t-shirts, which role is to additionally advertise the newly renovated company and its corporate identity.
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