In the last two years, tourist farms in Slovenia have been one of the most popular choices for traveling for local and foreign tourists alike. One of the factors that fundamentally changed the perception of tourist farms was the global epidemic, which significantly increased demand and their development. In my diploma thesis, I studied the marketing of locally produced food of Slovenian tourist farms and their importance to the trend of the consumption of local food made by Slovenian tourist farms. The results show that small tourist farms in Slovenia are quite interesting and have great growth potential, and they also have a great impact on the production, processing, and consumption of local food by consumers. Based on the analysis, I found that small and medium-sized tourist farms do not invest much in their marketing strategy. When we talk about the relation between rural and gastronomic tourism, we can conclude positively that there is great potential for Slovenia to become one of the most popular countries in Europe with rural destinations and local cuisine, but only with a well-established marketing strategy, including deep-dive into consumer behavior market research.
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