Printing houses can be found in every corner of Ljubljana. The price and quality of services vary from one printing shop to another. The main aim of the diploma thesis was to research the printing options for students in Ljubljana. Five hypotheses were set out to guide the research. To achieve the objective, an online survey was first carried out to find out students' habits, their opinions on printers and their price perceptions of printing. An analysis of the quality of color prints from twenty different printing houses offering low-cost printing services was then started. Most printing houses use laser printers, which work on the principle of electrophotography. The cheapest prints, however, were made with inkjet digital printing techniques. Different offers for price discounts for printing services were also offered on the market. To compare the quality of the color prints, a ColorChecker plate with twenty-four color tones was selected. The CIEL*a*b* values needed to compare the prints to a standard were measured using a spectrophotometer. The final results of the color differences were compared in terms of the price range. The final results confirm almost all of the hypotheses set out at the beginning. The survey confirmed that more than half of the students still prefer print media at affordable prices. In the color analysis, the color differences of the prints were significant. The results show that higher prices do not necessarily mean higher print quality.
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