A website redesign is a challenging project in terms of organisation and implementation. It demands to factor in the processes and requirements that ensure the satisfaction of the website managers and, in particular, an improved user experience of website visitors. This master thesis presents the implementation and evaluation of Alfastreet website (www.alfastreet.si) redesign. The aim of the redesign was to improve the corporate communication of the company Počkaj d. o. o. with its existing and potential customers and to integrate more modern elements of the web presence, which would allow users to have a better user experience in their interaction with the website elements. Thus, I draw on the redesign approach of Goto and Cotler (2002). Consequently, I followed their five steps of redesign, which include defining the objectives and the project, information architecture of the website, visual design and validation, production, and testing, and finally the lanch and public deployment the new website. Once the development of the fully functioning prototype of the Alfastreet website was completed, I used cognitive walkthroughs, conducted by two user experience experts, to assess the success of the redesign and collect potential additional recommendations for further redesign improvements. The findings of the cognitive walkthroughs showed that the redesign has been very successful, which is expected to result in a positive response from end-users in terms of their user experience. The synthesis of the experience of the redesign in terms of technical, content and interaction elements of the website, combined with the results of the cognitive walkthroughs, also allowed me to create a number of additional suggestions for future upgrades of the website that are elaborated in more detail in the conclusion. These were also presented to the client as a list of design recommendations.
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