The purpose of the diploma thesis is to make a flexible useful bag for an insulin pump for those
who have diabetes. The whole process of developing the idea of the final product is described. In
the theoretical part, the visual appearance of the company is in the foreground. The basic elements
of the graphic identity are explained, such as the logo, typography and colors. Both the artistic
process and the approach to the development of a successful company are discussed. The
experimental part includes drawing a model, choosing a material, measuring, sewing and designing
a graphic identity in the graphic programs. In the results we added the development of the plan, the
production of the prototype, the design of the graphic identity and the promotion of the product:
making a marketing plan, the design of the visual elements and the design of the promotional
material. We achieved our goal, and the final results promised great success in the future, our bag
will make people's lives easier.
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