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Impulzivno in kompulzivno nakupno vedenje porabnikov : pregled teoretičnega razvoja in predlog modela
Jeraj, Matevž (Author), Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/jeraj3761.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, nakup, vedenjske znanosti, psihologija potrošnika, planiranje, modeli
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2009
Publisher:[M. Jeraj]
Number of pages:63 str.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:18483430 Link is opened in a new window
Views:443
Downloads:92
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Language:Unknown
Keywords:marketing, purchasing, behavioural sciences, consumer psychology, planning, models

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