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Impulzivno in kompulzivno nakupno vedenje porabnikov : pregled teoretičnega razvoja in predlog modela
ID
Jeraj, Matevž
(
Author
),
ID
Kolar, Tomaž
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/jeraj3761.pdf
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Language:
Slovenian
Keywords:
trženje
,
nakup
,
vedenjske znanosti
,
psihologija potrošnika
,
planiranje
,
modeli
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Jeraj]
Year:
2009
Number of pages:
63 str.
PID:
20.500.12556/RUL-13390
UDC:
339.138
COBISS.SI-ID:
18483430
Publication date in RUL:
11.07.2014
Views:
975
Downloads:
121
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
purchasing
,
behavioural sciences
,
consumer psychology
,
planning
,
models
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