Usposabljanje starejših zaposlenih v zavarovalništvu ob uvajanju novih digitalnih vsebin : magistrsko delo

Rutar, Ana (avtor), Kramberger, Anton (mentor)

V zadnjih petih letih se je delež delovno aktivnih, starejših od 55 let, drastično povišal – kar za 68,4 % (Seljak, 2017). Starejši zaposleni se, tako kot mlajši, pri svojem delu nenehno srečujejo s spremembami. Spremembe so stalnica v delovnem procesu ne glede na to, v kateri panogi podjetje posluje. Vsaka sprememba od zaposlenih zahteva določeno stopnjo prilagajanja, dodatnega usposabljanja in učenja. V zadnjih nekaj letih se je največ sprememb zgodilo zaradi hitrega tehnološkega napredka. Prihod novih digitalnih tehnologij je s seboj prinesel večjo odzivnost, transparentnost in dostopnost. Ampak, če dobro pomislimo, starejši zaposleni, pripadniki babyboom generacije, niso odraščali z novimi digitalnimi tehnologijami. Njihov prihod jih je dosegel, ko so že bili v delovnem razmerju, zato potrebujejo nekoliko več dodatnega izobraževanja, usposabljanja in prilagajanja, ki jih od njih pričakuje vedno hitreje razvijajoče se okolje. Hitre tehnološke spremembe so se zgodile tudi na področju finančnega sektorja, kamor spada zavarovalništvo. Zavarovalništvo velja za zelo togo panogo, ki ima dolgoletno tradicijo in je omejena z različnimi zakonodajalci. Prihod novih digitalnih tehnologij je tudi na to področje prinesel veliko sprememb. Da zavarovalnice ostanejo konkurenčne in prilagodljive na spremembe morajo za delo z novimi digitalnimi tehnologijami usposobiti tudi svoje zaposlene. Poseben izziv je seveda za tovrstno usposobiti starejše zaposlene, ker – kot omenjeno – niso odraščali z njimi. V magistrski nalogi sem se osredotočila na nevarnosti in priložnosti, s katerimi se zavarovalnice srečujejo na področju usposabljanja starejših zaposlenih, kje so njihove šibke točke ter kako lahko obstoječe znanje in prakse uporabijo sebi v prid.

• Jezik: Slovenski jezik
• Ključne besede: starejši zaposleni, zavarovalništvo, usposabljanje, nove digitalne tehnologije
• Vrsta gradiva: Magistrsko delo/naloga
• Tipologija: 2.09 - Magistrsko delo
• Organizacija: FDV - Fakulteta za družbene vede
• Kraj izida: Ljubljana
• Založnik: [A. Rutar]
• Leto izida: 2021
• Št. strani: 101 str.
• PID: 20.500.12556/RUL-131526
• UDK: 331.108.45-053.9(043.2)
• COBISS.SI-ID: 83457027
• Datum objave v RUL: 29.09.2021

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Training of older workers in insurance in view of the introduction of new digital content

Izvleček

Over the last five years, the share of the working population above the age of 55 has drastically increased – by as much as 68.4% (Seljak, 2017). Older workers, much like the younger workers, constantly deal with changes in their work. Changes are a normal part of any work process, regardless of the industry in which a company operates. With each change, employees are expected to show a certain degree of adjustment, additional training and learning. Within the past few years, the majority of changes have been attributed to the rapid technological progress. The arrival of new digital technologies has contributed to greater responsiveness, transparency and accessibility. But, if one considers further the Baby Boomers did not grow up with new digital technologies. The arrival thereof found them when they were already in an employment relationship. This is why they need to invest more in further education, training and adjustment, which are dictated by the ever increasing pace of the work environment. Rapid technological changes have also impacted the financial sector, which includes insurance. Insurance is considered a very rigid branch of industry, with a long-lasting tradition, restricted by different legislators. The arrival of new digital technologies brought many changes to the industry. For insurance companies to be able to remain competitive and adaptable to changes, they are required to train their employees to work with new digital technologies. It is undoubtedly a challenge to train older workers to work with new digital technologies, because they did not grow up with them, as mentioned earlier. The thesis focuses on the risks and opportunities the insurance companies come across when it comes to training older workers, as well as their weaknesses, and how they can apply the existing knowledge and practices to their own advantage.

• Ključne besede: older workers, insurance, training, new digital technologies