Enrollment at the Faculties has been declining in recent years, and the drastic decline can be seen in the numbers at the Academy of Fine Arts and Design. Enrollment is also decreasing by students of the Secondary School of Design and Photography in Ljubljana. We were interested in why the mentioned students do not decide to study at the Academy after completing the final exam, but continue their studies either at another member or at the end of high school. Since we also come from the High School of Design and Photography, we set the hypotheses based on our own experience, and through research and analysis we came to confirm these and consequently to new, final answers to the questions. We have noticed that through the generations fewer and fewer students decide to continue their studies at the Academy, and the key reason for this is that they believe that they will not learn anything new in their further educational path. Through the practical part, we thought about solutions to this problem and tried to prepare a plan for the implementation of measures to increase enrollment at the Academy. We articulate our solutions in the form of a service blueprint, and we tried to develop the two segments in more detail and prepare them for immediate implementation.
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