In recent years, the meat substitute market has started to grow exponentially, and meat substitutes are becoming increasingly important competitors to meat products.. As consumers become increasingly aware of the meat industry's impact on the environment and are becoming more and more ecologically and ethically conscious, the consumption of meat substitutes has also started to develop faster. However, as with any novelty, consumer skepticism towards meat substitutes is not a neglectable matter. Skepticism is becoming an increasingly pronounced concept that affects purchasing intent and product awareness. Many factors can influence it, including food neophobia, price sensitivity, consumer information, and preference for meat products. The thesis aimed to find out whether the latter factors influence the perceived level of skepticism. In the study, with the help of a quantitative survey of 324 respondents, I concluded that knowledge of all the factors has the most significant impact on skepticism. At the same time, I could not confirm the remaining hypotheses.
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