A brand is a graphic symbol or combination thereof that is legally protected and allows similar types of goods to be distinguished. Corporate identity is an overall visual image of a company that combines all visual elements to create a connection with customers, making the brand recognizable and easier to distinguish from the competition.
The goal of the diploma thesis was to design a name and create an attractive, memorable and simple logo or corporate identity for a unique jewellery brand, optimised for online presence. I analysed similar existing brands in the market, their brand names, logos and how they present themselves on social media. When designing the name of the new brand, I relied on the process described in the workbook Poimenovanje podjetij in znamk by Maša Mazi (1). In designing the logo, I started with sketches on paper and continued in a vector graphics computer program. The decision on the most suitable logo was made by the target groups in a survey, in which they were asked what was important to them about the brand and its logo. They showed a surprising awareness of the importance of the brand. Also surprising was the tie between the two logos and between the two versions of one of them, which made it difficult to make the final decision on the logo. I assigned the colour to the selected logo and created versions in different sizes, colours and layouts for screen responsive designs, and exported profile photos for social media with the logo in optimal sizes for online presence.
|
