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Consumer's perceptions and effectiveness of advertisements on social media : master's thesis
ID Vulović, Ana (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/vulovic4205-B.pdf This link opens in a new window

Language:English
Keywords:marketing, electronic marketing, social networks, advertising, advertisement, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Vulović]
Year:2021
Number of pages:III, 68, 8 str.
PID:20.500.12556/RUL-129410 This link opens in a new window
UDC:366
COBISS.SI-ID:63868419 This link opens in a new window
Publication date in RUL:02.09.2021
Views:872
Downloads:72
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Secondary language

Language:Slovenian
Title:Porabnikovo dojemanje oglasov in učinkovitost oglaševanja na družbenih medijih
Keywords:trženje, elektronsko trženje, družbena omrežja, oglaševanje, oglas, raziskave, analiza

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