Consumer's perceptions and effectiveness of advertisements on social media : master's thesis

Consumer's perceptions and effectiveness of advertisements on social media : master's thesis
ID Vulović, Ana (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/vulovic4205-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, electronic marketing, social networks, advertising, advertisement, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[A. Vulović]
Year:	2021
Number of pages:	III, 68, 8 str.
PID:	20.500.12556/RUL-129410
UDC:	366
COBISS.SI-ID:	63868419
Publication date in RUL:	02.09.2021
Views:	881
Downloads:	72
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Secondary language

Language:	Slovenian
Title:	Porabnikovo dojemanje oglasov in učinkovitost oglaševanja na družbenih medijih
Keywords:	trženje, elektronsko trženje, družbena omrežja, oglaševanje, oglas, raziskave, analiza

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