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Ad personalization and the privacy paradox in data-driven marketing communication strategies : master's thesis
ID Jovanovska, Maja (Author), ID Kralj, Maja (Author), ID Jarm, Nejc (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jovanovska4096-B.pdf This link opens in a new window

Language:English
Keywords:marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Jovanovska
Year:2020
Number of pages:V, 123, 36 str.
PID:20.500.12556/RUL-129322 This link opens in a new window
UDC:339.138
COBISS.SI-ID:50893571 This link opens in a new window
Publication date in RUL:02.09.2021
Views:893
Downloads:112
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Secondary language

Language:Slovenian
Title:Personalizacija oglasov in paradoks zasebnosti v podatkovnih strategijah trženjskega komuniciranja
Keywords:trženje, poslovno komuniciranje, oglaševanje, osebnost, zasebnost, strategija trženja, raziskave, analiza

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