Ad personalization and the privacy paradox in data-driven marketing communication strategies : master's thesis

Ad personalization and the privacy paradox in data-driven marketing communication strategies : master's thesis
ID Jovanovska, Maja (Author), ID Kralj, Maja (Author), ID Jarm, Nejc (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jovanovska4096-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[M. Jovanovska
Year:	2020
Number of pages:	V, 123, 36 str.
PID:	20.500.12556/RUL-129322
UDC:	339.138
COBISS.SI-ID:	50893571
Publication date in RUL:	02.09.2021
Views:	1123
Downloads:	134
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Secondary language

Language:	Slovenian
Title:	Personalizacija oglasov in paradoks zasebnosti v podatkovnih strategijah trženjskega komuniciranja
Keywords:	trženje, poslovno komuniciranje, oglaševanje, osebnost, zasebnost, strategija trženja, raziskave, analiza

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