In its hundred years of operation, the radio medium has more than noticeably changed the form, message, and concept of receiving content. On this account, the role of the radio presenter is also changing, as he or she must work effectively in both traditional and new radio forms, especially in the commercial media sphere. In the thesis, we are interested in what speech similarities and differences we notice in the formation of radio speech compared to the traditional radio, which takes place via FM radio, and in new radio forms, which the online social network Instagram is a part of. We determine which practical stylistic guidelines are followed by radio presenters in terms of coordinating their preferences and in terms of the editorial work of radio editors with the help of language-style analysis and semi-structured interviews of radio editors and producers; the methods in empirical work also approach a critical reflection on the future of radio development in a multiplatform and convergent media environment.
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