This bachelor’s thesis covers main issues regarding the shopping process and customer's experience, everything from the decision to buy some products to actual shopping in the store. The main goal was to provide users with a more pleasant, simple and, of course, less stressful experience which will make them happy to return and enjoy the entire shopping process. The solution covers the design of the product and mobile application, which are thematically interconnected.
The shopping cart is designed for easier handling and rotation, but also allows the separation of softer or more sensitive food from other products. The user also has a specially designed space to put his phone or list on, which allows easier review and better organization of their purchase. Due tu the easier turning and management of the entire cart, the customer cas pay more attention to their purchase and necessary food, while also reducing the use of physical force and level of stress.
The digital solution is intended for all users who tend to shop during rush hours. It's basic function is to inform the customer about the number of shopping carts available in certain stores and thus inform them about their occupancy rate. Since users in most cases encounter with at least three different stores on their way from work, which can be differently occupied (that we find out when we actually arrive in front of the store), this application allows them pre-selection and insight, while saving them time and consenquently reduces stress.
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