The central theme of this master's thesis is the representation of women. Representation is a process that produces knowledge specific to a particular culture, time and space. Representation helps in the process of making sense of the world, but at the same time it can distort and generalize the world in an excessive way. We talk about myths when certain images focus only on specific representations, that are too generalized and based on natural law. Myths dictate behaviour and sanction deviations from assumptions based on natural law. Their targets are marginalized groups, which are consequently pushed even further to the margins of society. The aim of the thesis is to maintain a critical distance, to recognize and draw attention to the myths that are shown in the Slovenian series Mame. The basis for the analysis are six most common myths that are supposed to be natural and self-evident for women. The research questions are: which myths does the series Mame depict, reproduce and consolidate; which myths it tries to challenge. The answers are formed through semiotic analysis. The first episode of the series is analyzed using the method of denotation, descriptive and evident meaning, and connotation, which includes the socio-cultural side. The analysis shows that the most common myths about women are depicted in the series. There are also minor deviations from the myths, but they are socially or otherwise sanctioned.
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