The Slovenian Forest Owners Association (FOAS), which connects local associations of private forest owners at the national level, is facing the problem of professionalizing its activities. Thus, its activities are limited. In order to improve the operation of the FOAS and possible business cooperation with its members within the framework of new business models, we conducted interviews with representatives of FOAS members (n = 24). FOAS members are satisfied with the work of the FOAS, mainly due to its involvement in the legislative process. FOAS members expect that the FOAS will become active in the area of joint timber sales in the future, which is why they showed great interest in business cooperation with the FOAS towards coordinated timber sales. In order to implement this new business model, it is first necessary to promote coordinated sales among forest owners, provide suitable personnel and establish links between timber suppliers and buyers.
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