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Corporate social responsibility and the effect product recalls on brand loyalty : master thesis
Šuler, Sabina (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, Pahor, Marko (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/suler94-B.pdf New window
Language:English
Keywords:podjetje, družbena odgovornost, proizvodi, kvaliteta, reklamacije, odnosi s strankami, lojalnost, blagovne znamke
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2008
Publisher:[S. Šuler]
Number of pages:54 str., XI str. pril.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:17675494 Link is opened in a new window
Views:591
Downloads:201
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Language:Unknown
Keywords:enterprises, social responsibility, products, quality, claims, customer relationship, loyalty, trademarks

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