Corporate social responsibility and the effect product recalls on brand loyalty : master thesis

Šuler, Sabina (author), Žabkar, Vesna (mentor), Pahor, Marko (co-mentor)

• Language: English
• Keywords: podjetje, družbena odgovornost, proizvodi, kvaliteta, reklamacije, odnosi s strankami, lojalnost, blagovne znamke
• Work type: Master's thesis/paper (mb22)
• Tipology: 2.09 - Master's Thesis
• Organization: EF - Faculty of Economics
• Year: 2008
• Publisher: [S. Šuler]
• Number of pages: 54 str., XI str. pril.
• Place: Ljubljana
• UDC: 339.138
• COBISS.SI-ID: 17675494
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Secondary language

• Language: Unknown
• Keywords: enterprises, social responsibility, products, quality, claims, customer relationship, loyalty, trademarks