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Corporate social responsibility and the effect product recalls on brand loyalty : master thesis
Šuler, Sabina
(
Author
),
Žabkar, Vesna
(
Mentor
)
More about this mentor...
,
Pahor, Marko
(
Co-mentor
)
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/suler94-B.pdf
Language:
English
Keywords:
podjetje
,
družbena odgovornost
,
proizvodi
,
kvaliteta
,
reklamacije
,
odnosi s strankami
,
lojalnost
,
blagovne znamke
Work type:
Master's thesis/paper (mb22)
Tipology:
2.09 - Master's Thesis
Organization:
EF - Faculty of Economics
Year:
2008
Publisher:
[S. Šuler]
Number of pages:
54 str., XI str. pril.
Place:
Ljubljana
UDC:
339.138
COBISS.SI-ID:
17675494
Views:
778
Downloads:
266
Metadata:
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Secondary language
Language:
Unknown
Keywords:
enterprises
,
social responsibility
,
products
,
quality
,
claims
,
customer relationship
,
loyalty
,
trademarks
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