Corporate social responsibility and the effect product recalls on brand loyalty : master thesis

Šuler, Sabina (author), Žabkar, Vesna (mentor), Pahor, Marko (co-mentor)

• Language: English
• Keywords: podjetje, družbena odgovornost, proizvodi, kvaliteta, reklamacije, odnosi s strankami, lojalnost, blagovne znamke
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Šuler]
• Year: 2008
• Number of pages: 54 str., XI str. pril.
• PID: 20.500.12556/RUL-12536
• UDC: 339.138
• COBISS.SI-ID: 17675494
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: enterprises, social responsibility, products, quality, claims, customer relationship, loyalty, trademarks