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Social media vs. traditional marketing influence on the company's marketing performance : a case of an international bus company
ID Vasilevska, Gorica (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/vasilevska3538-B.pdf This link opens in a new window

Language:English
Keywords:marketing, electronic marketing, information technology, social networks, business efficiency, measurements, comparisons
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[G. Vasilevska]
Year:2019
Number of pages:III, 54, 13 str.
PID:20.500.12556/RUL-124622 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25383910 This link opens in a new window
Publication date in RUL:08.02.2021
Views:1613
Downloads:65
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Secondary language

Language:Slovenian
Title:Primerjava vpliva družbenih medijev in tradicionalnega trženja na trženjsko uspešnost podjetja: primer mednarodnega avtobusnega prevoznika
Keywords:trženje, elektronsko trženje, informacijska tehnologija, družbena omrežja, uspešnost poslovanja, meritve, komparacije

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