Social media vs. traditional marketing influence on the company's marketing performance : a case of an international bus company

Vasilevska, Gorica (author), Pfajfar, Gregor (mentor)

• Language: English
• Keywords: marketing, electronic marketing, information technology, social networks, business efficiency, measurements, comparisons
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [G. Vasilevska]
• Year: 2019
• Number of pages: III, 54, 13 str.
• PID: 20.500.12556/RUL-124622
• UDC: 339.138
• COBISS.SI-ID: 25383910
• Publication date in RUL: 08.02.2021

Secondary language

• Language: Slovenian
• Title: Primerjava vpliva družbenih medijev in tradicionalnega trženja na trženjsko uspešnost podjetja: primer mednarodnega avtobusnega prevoznika
• Keywords: trženje, elektronsko trženje, informacijska tehnologija, družbena omrežja, uspešnost poslovanja, meritve, komparacije