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The phenomenon of programmatic advertising and audience targeting : master's thesis
ID Lenček, Neli (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lencek3422-B.pdf This link opens in a new window

Language:English
Keywords:marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2019
Publisher:[N. Lenček]
Number of pages:VI, 58, 11 str.
UDC:659.1
COBISS.SI-ID:25164774 This link opens in a new window
Publication date in RUL:08.02.2021
Views:267
Downloads:30
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Secondary language

Language:Slovenian
Title:Fenomen programatičnega oglaševanja in ciljanja uporabnikov
Keywords:trženje, elektronsko trženje, informacijska tehnologija, cilj, trg, potrošnik, primerjalne prednosti, raziskave, podatki, analiza

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