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The phenomenon of programmatic advertising and audience targeting : master's thesis
ID
Lenček, Neli
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/lencek3422-B.pdf
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Language:
English
Keywords:
marketing
,
electronic marketing
,
information technology
,
goal
,
market
,
consumer
,
comparative advantages
,
research
,
data
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Lenček]
Year:
2019
Number of pages:
VI, 58, 11 str.
PID:
20.500.12556/RUL-124614
UDC:
659.1
COBISS.SI-ID:
25164774
Publication date in RUL:
08.02.2021
Views:
795
Downloads:
80
Metadata:
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Secondary language
Language:
Slovenian
Title:
Fenomen programatičnega oglaševanja in ciljanja uporabnikov
Keywords:
trženje
,
elektronsko trženje
,
informacijska tehnologija
,
cilj
,
trg
,
potrošnik
,
primerjalne prednosti
,
raziskave
,
podatki
,
analiza
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