The phenomenon of programmatic advertising and audience targeting : master's thesis

The phenomenon of programmatic advertising and audience targeting : master's thesis
ID Lenček, Neli (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lencek3422-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis
Work type:	Master's thesis/paper (mb22)
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Year:	2019
Publisher:	[N. Lenček]
Number of pages:	VI, 58, 11 str.
UDC:	659.1
COBISS.SI-ID:	25164774
Publication date in RUL:	08.02.2021
Views:	267
Downloads:	30
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Secondary language

Language:	Slovenian
Title:	Fenomen programatičnega oglaševanja in ciljanja uporabnikov
Keywords:	trženje, elektronsko trženje, informacijska tehnologija, cilj, trg, potrošnik, primerjalne prednosti, raziskave, podatki, analiza

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