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Eksperimenti kot metoda preverjanja motivacijskih dejavnikov odziva pri neposredni pošti : magistrsko delo
Velepec, Urška (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/velepec76-B.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, direktno trženje, cilj, potrošnik, motiviranje, testiranje, case study, knjigotrštvo, Mladinska knjiga
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2007
Publisher:[U. Velepec]
Number of pages:58 str., 3 f. pril.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:17592806 Link is opened in a new window
Views:399
Downloads:120
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Language:Unknown
Keywords:marketing, direct selling, goal, consumer, motivation, testing, case study, bookselling, Mladinska knjiga

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