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Eksperimenti kot metoda preverjanja motivacijskih dejavnikov odziva pri neposredni pošti : magistrsko delo
ID Velepec, Urška (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/velepec76-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, direktno trženje, cilj, potrošnik, motiviranje, testiranje, case study, knjigotrštvo, Mladinska knjiga
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[U. Velepec]
Year:2007
Number of pages:58 str., 3 f. pril.
PID:20.500.12556/RUL-12460 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17592806 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1031
Downloads:199
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Language:Unknown
Keywords:marketing, direct selling, goal, consumer, motivation, testing, case study, bookselling, Mladinska knjiga

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