Social media marketing activities and source credibility influence on brand awareness and brand loyalty : master's thesis

Džambić Branković, Amna (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, brands, consumer, loyalty, social media, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Džambić Branković]
• Year: 2020
• Number of pages: III, 50, 26 str.
• PID: 20.500.12556/RUL-122886
• UDC: 366
• COBISS.SI-ID: 29992963
• Publication date in RUL: 15.12.2020

Secondary language

• Language: Slovenian
• Title: Tržne dejavnosti na družbenih omrežjih in verodostojnost virov, ki vplivajo na prepoznavnost blagovne znamke in zvestobo blagovni znamki
• Keywords: trženje, blagovne znamke, potrošnik, lojalnost, družbeni mediji, raziskave, analiza