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Oglaševanje, namenjeno otrokom : magistrsko delo
ID Klemenčič, Rinalda (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/klemencic3357.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglas, otroci, psihologija potrošnika, tisk, televizija, nakup, odločanje
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[R. Klemenčič]
Year:2007
Number of pages:80 str., 42 str. pril.
PID:20.500.12556/RUL-12220 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17437158 This link opens in a new window
Publication date in RUL:11.07.2014
Views:904
Downloads:237
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Keywords:marketing, advertisement, children, consumer psychology, press, television, purchasing, decision making

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