Oglaševanje, namenjeno otrokom : magistrsko delo

Klemenčič, Rinalda (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, oglas, otroci, psihologija potrošnika, tisk, televizija, nakup, odločanje
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [R. Klemenčič]
• Year: 2007
• Number of pages: 80 str., 42 str. pril.
• PID: 20.500.12556/RUL-12220
• UDC: 339.138
• COBISS.SI-ID: 17437158
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, advertisement, children, consumer psychology, press, television, purchasing, decision making