Nowadays, video is becoming an increasingly important part of our lives. This is why the use of video is becoming more and more common for marketing purposes as well. One of the industries, where the image is the most critical media for transmitting information to consumers, is tourism. Thanks to the enthusiasm for travel and interest in video production, the thesis includes both.
The theoretical part presents some known video creators and an analysis of their work. An overview of the video production process is made, starting with the pre-production, including planning, the script and the equipment we need for the production. Some case studies present crucial elements of a successful travel video, including recording, editing, and sound design.
The experimental part describes in detail the process of producing our travel video about the idyllic African island country, Sao Tome. The entire production process is presented with a particular emphasis on creative and dynamic editing in post-production, as well as the challenges and problems we faced during the whole process. Through own shots and the project, different types of montage and effects are used to make the video more dynamic. The final product is a short video with a length of 3 minutes and 50 seconds, which represents the country of Sao Tome and is intended for publication on the social network YouTube.