Guest satisfaction with a destination can be understood as state or process, where comparison of previous expectations and experiences related to the destination occurs. Guests are satisfied when their previous expectations are met or exceeded. Satisfied guests normally recommend the destination to other people and they spend more money. Besides that, they are more likely to visit the destination. From destination perspective guest satisfaction is important competitive advantage. In this master's thesis the concept of guest satisfaction was used in case of Bled, which is considered as one of the oldest and most beautiful tourist destinations in Slovenia. A survey method was used to determine guest satisfaction. With survey we checked overall satisfaction and satisfaction with individual elements of the destination, the realization of previous expectations was also checked. This research has shown that guests are generally satisfied with Bled destination. They were mostly impressed by nature, cleanliness and safety. More than three-quarters of the guests expressed that their expectations associated with visit of Bled were realized.
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