Worldwide web enables each user to become a creator of content, but in contrast to other media,
there are no restrictions on who can upload and what they can upload. Youtube is one of the
most popular social media that allows anyone with a working camera and internet connection
to not just view but also upload videos. People who regularly contribute copyrighted content
are thus called "youtubers". In this thesis, what is first presented are Slovene Youtube channels
with more than twenty-five thousand subscribers. Then I provided in-depth analysis of three
videos from each of the five Slovene Youtube channels with most subscribers. By using a
survey method, I assessed basic information about speakers in videos and their attitude towards
language. Speech of Youtubers that were analysed in this thesis is mostly informal and full of
English vocabulary. Final conclusion was that (in)formal speech, length of the sentence, speech
rate and presence of fillers depend on different parameters: preparation of content in advance,
spontaneity, formality, complexity of content, presence of multiple speakers, post production
of each video and personal decision on what kind of language to use.
|
