Understanding what affects potential users to adopt and use new technologies is an important part of development and design of new technologies. Knowing these factors is instrumental for both, developers and providers of these new services. The aim of this dissertation is to study factors that affect the perception of usefulness and the intention to use travel e-services in the case of TripAdvisor. Based on the Technology acceptance model, I formulated five hypotheses, which I used to test, how result demonstrability, perceived ease of use and social influence (expressed through subjective norms) influence the perceived usefulness of TripAdvisor. In addition, I also checked the influence that perceived usefulness and ease of use have on intent to use TripAdvisor. Data was collected through an online survey whose target population were students. Findings are that there exists a statistically significant positive influence of subjective norms and perceived ease of use on the perceived usefulness of TripAdvisor. The hypothesis, that result demonstrability has a positive influence on perceived usefulness was rejected. I also confirmed the existence of a statistically significant positive influence of perceived usefulness and ease of use on the intent to use TripAdvisor.
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