Raziskava mnenj slovenskih otrok o vonjih eteričnih olj pomaranče, limone in poprove mete za odišavljanje kozmetičnih izdelkov

Žuraj, Jerica (avtor), Kočevar Glavač, Nina (mentor)

Eterična olja pogosto uporabljamo v naravni kozmetiki. Njihova najbolj očitna vloga je odišavljanje, lahko pa jih dodamo tudi kot kozmetično aktivno sestavino. Uporaba naravne kozmetike v zadnjem času narašča, prav tako pa tudi prodaja in uporaba kozmetičnih izdelkov, namenjenih otrokom. Ker so otroci s tržnega vidika rastoča skupina uporabnikov kozmetičnih izdelkov, je za proizvajalce pomembno, da vedo, kaj jim je všeč. Kakšno pa je mnenje otrok o vonjih kozmetičnih izdelkov? O vonjih eteričnih olj? Kako jih povezujejo z uporabo v kozmetiki? Ali proizvajalci na trg dajejo izdelke po željah potrošnikov? Ta vprašanja so bila izhodišča za izdelavo te diplomske naloge. Prvi del predstavljajo rezultati raziskave mnenj slovenskih otrok o vonjih eteričnih olj pomaranče, limone in poprove mete. Ugotovili smo, da so na splošno te vonje ocenili kot prijetne in da poznavanje imena eteričnega olja, ki ga osebe vohajo, vpliva na njihovo dojemanje in dano oceno. Vse omenjene vonje je večina anketirancev navedla kot primerne za uporabo v kozmetičnih izdelkih. Pri prepoznavi vonjev smo ugotovili, da je na odgovore pomembno vplivalo dejstvo, da so udeleženci anketo reševali v skupinah. Videli smo veliko primerov popolnoma identičnih odgovorov, torej je sugestija igrala močno vlogo. V drugem delu smo izvedli manjšo raziskavo ponudbe kozmetičnih izdelkov na trgu. Osredotočili smo se na vonje tistih, namenjenih za čiščenje kože, v kategorijah naravne kozmetike in kozmetike za otroke. Ugotovili smo, da se podatki, pridobljeni z obema raziskavama, skladajo. Pogosti vonji izdelkov na trgu so podobni tistim, ki so v raziskavi mnenj dobili najboljše rezultate. Raziskovali smo tudi povezavo med vonjem in barvo in ugotovili, da poznavanje imena eteričnega olja izrazito vpliva na barvo, ki jo anketiranci povezujejo z vonjem, pri čemer je to najpogosteje značilna barva rastline. Barve ovojnin izdelkov na trgu pa rahlo odstopajo oziroma proizvajalci dajejo prednost pomenu celostnega grafičnega oblikovanja ovojnine. Pomembna ugotovitev je tudi ta, da ima velika večina otrok raje odišavljene kozmetične izdelke kot neodišavljene. To je očitno tudi na prodajnih policah, saj imajo praktično vsi izdelki za čiščenje kože dodane dišave.

• Jezik: Slovenski jezik
• Ključne besede: Eterična olja, kozmetični izdelki, otroci, vonj
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: FFA - Fakulteta za farmacijo
• Leto izida: 2020
• PID: 20.500.12556/RUL-120128
• Datum objave v RUL: 16.09.2020

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Opinion research among Slovenian children regarding the scents of orange, lemon and peppermint essential oils for the perfuming of cosmetic products

Izvleček

Essential oils have many different functions, one of which is the use in natural cosmetics. Their most obvious purpose is perfuming however, they can be added as an active ingredient. The use of natural cosmetics is growing lately and so is the sale and use of cosmetic products, targeted for children. Because children are a growing group of cosmetic products consumers, it is important for manufacturers to know what children like, to know their consumers’ desires. But what is children’s opinion on scents of cosmetic products, and on scents of essential oils? How do they associate them with the use in cosmetics? Do manufacturers launch products based on the consumers’ desires? These questions were the starting point for this thesis. In the first part a survey was made on opinion of Slovenian children on the scents of orange, lemon, and peppermint essential oils. We found that in general, these scents were rated quite highly. Also, knowing the name of the sample people are smelling, influences their perception of the scent and the rating. All the mentioned scents are viewed as appropriate for the use in cosmetic products. When recognising the scents, it is clear the fact that the survey took place in groups, has a big influence on the answers. We could see many cases of completely identical answers, so we can conclude suggestion played a big role. In the other part a smaller market research of cosmetic products market supply was performed. We focused on the scents of cosmetic products for cleansing in natural cosmetics and cosmetics for children. We found that the data acquired in both researches are consistent. Scents popular in products on the market are similar to those that got the highest ratings in the survey. We also researched the connection between scent and colour and found that knowing the name of the sample distinctly influences the colour the participants associate with that certain scent. Most commonly being the significant colour of the plant. The packaging colours of products on the market however, deviate a bit. Meaning the manufacturers prefer the importance of graphic packaging design. An important finding was also, that the majority of children prefer scented cosmetic products rather than unscented. That is also clear on the market, given that practically every cleansing product has a scent.

• Ključne besede: Children, cosmetic products, essential oils, scent