The movie trailer today represents the most important part of advertising in the film industry. This form of advertising is most often encountered on television screens, before the start of a film in cinemas, and online. The trailer can have a very big impact on a film’s success, so creators play an important role in making it as they can make a huge profit or cause a loss. It all depends on a good balance of the content shown to meet the needs of the target audience, which causes greater interest in watching the film. It quickly happens that the trailer shows too much, which can distract the viewer from watching or show the best parts of the film, thus creating too many expectations and later disappointment.
Originally, the trailers were shown in cinemas after the screening of the film, hence the English term “trailer”, which in direct translation means trailer. They soon found that this practice did not work best as most people left the cinema immediately after the end of the film, so the trailers began airing before the start of the film. Today, this is still widely used, and the first 20 minutes or so of the reserved film screening time is intended for trailers. This contributes to the overall cinematic experience, and the term has been retained to this day.
The diploma thesis presents advertising with film trailers, changes and developments through history to the present day. The most used and most important elements of film trailers are presented, as well as their role in the creation of the final product. The main types of trailers and ways of distributing them to reach the widest possible audience are presented. At the end of the theoretical part, the effects of film trailers on consumer expectations are presented. The purpose of the experimental work was to investigate the attitude towards film trailers in our country and to use the knowledge gained from the theoretical work to make a new trailer. The final analysis and comparison between the officially published trailer and the self-produced trailer is assumed based on the results of the survey and theory.