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Barva kot nebesedni element embalaže v okviru trženjskega komuniciranja : magistrsko delo
ID
Pižmoht, Petra
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/pizmoht3318.pdf
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Language:
Slovenian
Keywords:
trženje
,
proizvodi
,
embalaža
,
nakup
,
odločanje
,
potošnik
,
raziskave
,
analiza
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[P. Pižmoht]
Year:
2007
Number of pages:
81 str., 36 str. pril.
PID:
20.500.12556/RUL-11866
UDC:
339.138
COBISS.SI-ID:
17292518
Publication date in RUL:
11.07.2014
Views:
1144
Downloads:
235
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
products
,
packaging
,
purchasing
,
decision making
,
research
,
analysis
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