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Barva kot nebesedni element embalaže v okviru trženjskega komuniciranja : magistrsko delo
ID Pižmoht, Petra (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pizmoht3318.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, proizvodi, embalaža, nakup, odločanje, potošnik, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Pižmoht]
Year:2007
Number of pages:81 str., 36 str. pril.
PID:20.500.12556/RUL-11866 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17292518 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1201
Downloads:258
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Keywords:marketing, products, packaging, purchasing, decision making, research, analysis

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