The master's thesis deals with the understanding of the modern phenomenon of sharenting, which we are witnessing on social networks and which sociologists closely associate with the practice of intensive motherhood and child-centered parenting. The reasons for the emergence of this modern phenomenon date back to the time when women entered the labor market, which later had a strong impact on family life and on the position of women in society. By entering the sphere of work, women became doubly burdened, as family work was not allocated evenly between the partners. With the emergence of social networks, mothers have found a way to successfully connect their work and their role of mother and housewife, which is today reflected in the emergence of the "mompreneur" and in the modern phenomenon of sharenting. Sharenting is the practice of sharing children's photos and personal information on social networks; it is a modern phenomenon used by more and more mothers every day. It has recently aroused interest among many sociologists and digital anthropologists as well. Based on the theoretical starting points and with the help of a qualitative research method – semi-structured interviews – the thesis determines how mothers practice the concept of intensive motherhood and child-centeredness on their social networks, or, more precisely, how mothers use sharenting and how significant it is in correlation with the commodification of children.
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