A properly structured business model representing the company%s functioning in its environment is an important strategic tool as it implies various possibilities of generating revenue and illustrates the roles of the key resources. Very often companies are not sufficiently acquainted with their business model, which results in making business decisions based on insufficient information and analysis and consequently in companie's low success rate. The analysis of the business model of the selected company showed numerous deficiencies and lack of coordination with strategic guidelines of the company, as well as several missed business opportunities. A more thorough analysis of the company's typical business operations revealed several facts which served as the basis for the business remodelling. The key changes can be observed in the potential customers, expanding the basic business activities and revenue increase, as a result of expanding revenue resources without increasing the costs of business.
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