Building of a web portfolio and integrated trade mark design
The rise of the world wide web has allowed the individuals, companies, and corporations to have better recognition, fast expansion of information and a wider reach to their target audience. To present an author’s work or to create a brand has become easier and more effective.
The purpose of this thesis is to create an online portfolio with the help of the online platform. The core purpose is to present the products from fields of fashion and textile design, textile patterns, fashion accessories and graphic design in a professional and innovative way. The aim of this thesis is to create an online portfolio which looks like a website, a corporate identity of a brand, and to build the foundations of the future business.
The theoretical part is describing the meaning, process and the purpose of creating the personal online portfolio. The online platform called “Wix” is introduced and presented, in which the online portfolio has been created in the experimental part of the thesis. It explains the basic elements of a brand’s identity, such as target audience, segmentation, and differentiation, which are elements that show the authenticity of a brand. It touches themes, such as social networks as tools for self-promotion, issues of advertising and the meaning of conciliation of personal data online. There are three brands presented, which are similarly segmented in the market and represent a personal inspiration for further creations.
The experimental part is explaining detailed process of the creation of an online portfolio. It describes the steps of the entire process, the inspiration, and products from the collection, which have a specific target audience.
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