Colour is a powerful means of communication which affects people on a subconscious level, conveys different meanings and evokes various associations. As part of every brand representing more than just a graphic symbol on today’s saturated market, it is necessary to choose each element carefully in order to correctly reflect the company’s identity and image. Graphic designers need to have a good understanding of the meaning and effects of individual elements. The aim of the research that was carried out within the scope of the master’s thesis was to highlight the meaning and adequacy of the colours and colour combinations used in company brands with focus on the banking industry. The research tried to establish if there was a common colour pattern used by brands in the banking industry, where this colour pattern was associated with the values that are appropriate for the banking industry. As suggested in the literature, blue is the most popular colour globally regardless of the different attributes and particular colour pattern used in brands, which can be observed in banking. As shown in the thesis, the responses of Slovenian consumers and the colours of existing banking brands on the Slovenian market are in line with the findings in the literature. An analysis of existing banking brands on the Slovenian market was carried out as well as a questionnaire in order to establish how Slovenian consumers perceive colour and how it is associated with different trades and values, and a brand for a fictional bank was designed by inquiring about the most appropriate colour and colour combination for it. The view that the most appropriate colours for banking correspond with the values which were selected for this trade was refuted. The results of a colour analysis and analysis of colour combinations support the hypothesis that the colours of the most recognisable Slovenian bank influence the final selection of preferential colours for a banking company logo. Colours are a mystical domain, seen differently through the eyes of every individual. Colour, along with the right strategy and other brand elements, promotes the company’s image and should be, when choosing these elements, derived from the values and image the company wishes to convey on the market.