Analiza umeščanja blagovnih znamk v medije množične komunikacije v filme in televizijske serije : magistrsko delo

Lovše, Lara (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, oglaševanje, poslovno komuniciranje, film, etika, psihologija, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Lovše]
• Year: 2019
• Number of pages: III, 67, 30 str.
• PID: 20.500.12556/RUL-113901
• UDC: 659.1
• COBISS.SI-ID: 25381606
• Publication date in RUL: 12.02.2020

Secondary language

• Language: English
• Title: An analysis of product placement in mass communication media in films and television shows
• Keywords: marketing, brands, advertising, business communication, film, ethics, psychology, research, analysis