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Analiza umeščanja blagovnih znamk v medije množične komunikacije v filme in televizijske serije : magistrsko delo
ID Lovše, Lara (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lovse3562-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, oglaševanje, poslovno komuniciranje, film, etika, psihologija, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Lovše]
Year:2019
Number of pages:III, 67, 30 str.
PID:20.500.12556/RUL-113901 This link opens in a new window
UDC:659.1
COBISS.SI-ID:25381606 This link opens in a new window
Publication date in RUL:12.02.2020
Views:1026
Downloads:127
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Secondary language

Language:English
Title:An analysis of product placement in mass communication media in films and television shows
Keywords:marketing, brands, advertising, business communication, film, ethics, psychology, research, analysis

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