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Analiza umeščanja blagovnih znamk v medije množične komunikacije v filme in televizijske serije : magistrsko delo
ID
Lovše, Lara
(
Author
),
ID
Vida, Irena
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/lovse3562-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
oglaševanje
,
poslovno komuniciranje
,
film
,
etika
,
psihologija
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[L. Lovše]
Year:
2019
Number of pages:
III, 67, 30 str.
PID:
20.500.12556/RUL-113901
UDC:
659.1
COBISS.SI-ID:
25381606
Publication date in RUL:
12.02.2020
Views:
999
Downloads:
127
Metadata:
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Secondary language
Language:
English
Title:
An analysis of product placement in mass communication media in films and television shows
Keywords:
marketing
,
brands
,
advertising
,
business communication
,
film
,
ethics
,
psychology
,
research
,
analysis
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