National stereotypes as drivers of the country-of-origin effects : an analysis of the car market in Macedonia

National stereotypes as drivers of the country-of-origin effects : an analysis of the car market in Macedonia
ID Galabovska, Mimoza (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/galabovska3559-B.pdf This link opens in a new window

Language:	English
Keywords:	Macedonia, cars, market, consumer, country of origin, brands, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[M. Galabovska]
Year:	2019
Number of pages:	III, 68, 26 str.
PID:	20.500.12556/RUL-113594
UDC:	339.13
COBISS.SI-ID:	25328102
Publication date in RUL:	06.02.2020
Views:	801
Downloads:	120
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Secondary language

Language:	Slovenian
Title:	Vpliv nacionalnih stereotipov na učinke države izvora izdelkov: analiza avtomobilskega trga v Makedoniji
Keywords:	Makedonija, avtomobili, trg, potrošnik, poreklo blaga, blagovne znamke, raziskave, analiza

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