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National stereotypes as drivers of the country-of-origin effects : an analysis of the car market in Macedonia
Galabovska, Mimoza (Author), Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/galabovska3559-B.pdf This link opens in a new window
Language:English
Keywords:Macedonia, cars, market, consumer, country of origin, brands, research, analysis
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2019
Publisher:[M. Galabovska]
Number of pages:III, 68, 26 str.
UDC:339.13
COBISS.SI-ID:25328102 This link opens in a new window
Views:297
Downloads:88
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Secondary language

Language:Slovenian
Title:Vpliv nacionalnih stereotipov na učinke države izvora izdelkov: analiza avtomobilskega trga v Makedoniji
Keywords:Makedonija, avtomobili, trg, potrošnik, poreklo blaga, blagovne znamke, raziskave, analiza

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