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National stereotypes as drivers of the country-of-origin effects : an analysis of the car market in Macedonia
ID
Galabovska, Mimoza
(
Author
),
ID
Vida, Irena
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/galabovska3559-B.pdf
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Language:
English
Keywords:
Macedonia
,
cars
,
market
,
consumer
,
country of origin
,
brands
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Galabovska]
Year:
2019
Number of pages:
III, 68, 26 str.
PID:
20.500.12556/RUL-113594
UDC:
339.13
COBISS.SI-ID:
25328102
Publication date in RUL:
06.02.2020
Views:
1070
Downloads:
138
Metadata:
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Secondary language
Language:
Slovenian
Title:
Vpliv nacionalnih stereotipov na učinke države izvora izdelkov: analiza avtomobilskega trga v Makedoniji
Keywords:
Makedonija
,
avtomobili
,
trg
,
potrošnik
,
poreklo blaga
,
blagovne znamke
,
raziskave
,
analiza
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