Are Internet users in Slovenia willing to pay for fast broadband and what drives them to migrate?

Švigelj, Matej (avtor), Hrovatin, Nevenka (avtor), Zorić, Jelena (avtor)

The European Union (EU) member states are faced with a significant gap between availability of high-speed broadband and the share of households subscribed to such Internet access. This paper investigates the determinants of Internet users’ willingness to pay (WTP) for next-generation access (NGA) in Slovenia. Following the EU Digital Agenda target whereby all households should have Internet access of at least 30 Mbps by 2020, the WTP for an Internet speed of 30 Mbps is analysed. The results show that characteristics relating to the current use of Internet services and characteristics of Internet users both play an important role in explaining the WTP for NGA In particular, the presence of a student or pupil in the household, household income, subscription to mobile broadband and the quality of Internet services positively influence the WTP decision, while respondents that are employed or are already subscribed to fibre have lower WTP The results of our analysis may help Internet service providers and policymakers identify remedies which can reduce the demand gap for NGA networks.

• Jezik: Angleški jezik
• Ključne besede: Slovenia, internet, price, consumer behaviour, willingness to pay, next-generation access, demandgap, migration to fastbroadband, EUDigital Agenda
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: EF - Ekonomska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2019
• Št. strani: Str. 1001-1018
• Številčenje: Vol. 32, iss. 1
• PID: 20.500.12556/RUL-112558
• UDK: 338.5
• ISSN pri članku: 1331-677X
• DOI: 10.1080/1331677X.2019.1595081
• COBISS.SI-ID: 25069030
• Datum objave v RUL: 10.01.2020

Gradivo je del revije

• Naslov: Ekonomska istraživanja = Economic research
• Založnik: Taylor & Francis, Sveučilište Jurja Dobrile u Puli
• ISSN: 1331-677X
• COBISS.SI-ID: 6796877

Licence

• Licenca: CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by/4.0/deed.sl
• Opis: To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.
• Začetek licenciranja: 24.10.2019

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: Slovenija, internet, cena, vedenje potrošnikov

Projekti

• Financer: ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
• Številka projekta: P5-0117
• Naslov: Trajnostna konkurenčnost slovenskega gospodarstva v evropskem in globalnem okviru